Bucking The System
It's Wednesday and I've been off work for a few days. Well, sort of, Matt Barber is recording his new record and I had thoughts of being Peter Grant in the studio. Suffice it to say, I've left my baseball bat at home and sit peacefully watching what I believe, to be the creation of a great record.
Usually, Wednesdays are Soundscan days. I usually have someone at BMG pull up the numbers for me as V2 doesn't have access to the system. See, it costs thousands of dollars to access soundscan. Aside from being outrageously costly, Soundscan has to be the most skewed resource the music industry follows (followed closely by the topic of the next paragraph). See, independent stores do not subscribe to Soundscan as they prefer to have the ability to pay employess rather then collect data. Because of the independent store omission, most of our beloved indie bands never appear on the elusive top 200 sales chart. The labels use these numbers as tools in garnering airplay at both video and radio outlets. This is one reason why indie bands are often overlooked at radio and video as their Soundscan figures aren't exactly indicative of how their record is actually performing. I really don't have a solution for this problem, no one trusts one another so we couldn't use the number of albums shipped as a formula. See, the labels would more then likely fudge the numbers of an artist to impress retail, radio and video thus creating a more corrupt system then already in existence. Please feel free to submit your suggestions in the usually vacant comment section.
Since I no longer follow the hebrew calendar, Thursday follows Wednesday, and that can only mean one thing, a freshly stapled together issue of Canadian Music Network. The staffers at CMN are easily one of the nicest bunch of people around. However, their magazine ranks right up there with Dr.Phil episodes as things that cause Evan high blood pressure. My favourite from last issue was where they had a readers poll for The Best of '04. My favourite was the "Band to Make it Big in '05". The Waking Eyes were the lucky recipient of this honour. I guess having a record out for 5 months, releasing 2 singles and touring the country relentlessly is just a prelude of big things to come. I like the band, quality people but the next big thing tag does not apply to a band that have had their window open for a while. CMN saves time for all of us in the industry, one central location for labels to go hawk their wares. We bring the magazine our music, let em know what we're doing and how much of a priority the band in question is and bang! The band make their Hit Pick list. They have tried to improve and shift a little left of centre with their "Dark Horse" pick but they should look at the end of Barry Walsh's opening column for the real dark horse. The magazine has a huge opportunity to influence radio by highlighting and covering bands that radio programmers may never heard of. Instead, they just reinforce what all promo people are pushing on them anyway. One day, I'd like to see them pick a kick ass indie band as their #1 Hit Pick and see what happens. It'd be a good gauge for the magazine to see if radio actually pays attention to the magazine and if they actually do, and play the band in question, then you my friends, have done your part at changing radio's landscape. CMN has the voice the a lot of people would love to have, it's unfortunate that they don't utilize it. The pictures in the back are disturbing, contrived but incredibly humorous. Never before have I felt so much sympathy for whatever band has to appear along a radio personality from Moose Jaw who usually goes by the name that has either Mad, Crazy, or Thunder either before or in the middle of their real or radio name. I know that my blogger hero Aaron lists this section as his favourite part of the magazine.
In conclusion, a new way of tracking sales and a trade magazine that actually sets the tone rather then just reiterate label propaganda would go a long way in changing Canadian music for the good.
Usually, Wednesdays are Soundscan days. I usually have someone at BMG pull up the numbers for me as V2 doesn't have access to the system. See, it costs thousands of dollars to access soundscan. Aside from being outrageously costly, Soundscan has to be the most skewed resource the music industry follows (followed closely by the topic of the next paragraph). See, independent stores do not subscribe to Soundscan as they prefer to have the ability to pay employess rather then collect data. Because of the independent store omission, most of our beloved indie bands never appear on the elusive top 200 sales chart. The labels use these numbers as tools in garnering airplay at both video and radio outlets. This is one reason why indie bands are often overlooked at radio and video as their Soundscan figures aren't exactly indicative of how their record is actually performing. I really don't have a solution for this problem, no one trusts one another so we couldn't use the number of albums shipped as a formula. See, the labels would more then likely fudge the numbers of an artist to impress retail, radio and video thus creating a more corrupt system then already in existence. Please feel free to submit your suggestions in the usually vacant comment section.
Since I no longer follow the hebrew calendar, Thursday follows Wednesday, and that can only mean one thing, a freshly stapled together issue of Canadian Music Network. The staffers at CMN are easily one of the nicest bunch of people around. However, their magazine ranks right up there with Dr.Phil episodes as things that cause Evan high blood pressure. My favourite from last issue was where they had a readers poll for The Best of '04. My favourite was the "Band to Make it Big in '05". The Waking Eyes were the lucky recipient of this honour. I guess having a record out for 5 months, releasing 2 singles and touring the country relentlessly is just a prelude of big things to come. I like the band, quality people but the next big thing tag does not apply to a band that have had their window open for a while. CMN saves time for all of us in the industry, one central location for labels to go hawk their wares. We bring the magazine our music, let em know what we're doing and how much of a priority the band in question is and bang! The band make their Hit Pick list. They have tried to improve and shift a little left of centre with their "Dark Horse" pick but they should look at the end of Barry Walsh's opening column for the real dark horse. The magazine has a huge opportunity to influence radio by highlighting and covering bands that radio programmers may never heard of. Instead, they just reinforce what all promo people are pushing on them anyway. One day, I'd like to see them pick a kick ass indie band as their #1 Hit Pick and see what happens. It'd be a good gauge for the magazine to see if radio actually pays attention to the magazine and if they actually do, and play the band in question, then you my friends, have done your part at changing radio's landscape. CMN has the voice the a lot of people would love to have, it's unfortunate that they don't utilize it. The pictures in the back are disturbing, contrived but incredibly humorous. Never before have I felt so much sympathy for whatever band has to appear along a radio personality from Moose Jaw who usually goes by the name that has either Mad, Crazy, or Thunder either before or in the middle of their real or radio name. I know that my blogger hero Aaron lists this section as his favourite part of the magazine.
In conclusion, a new way of tracking sales and a trade magazine that actually sets the tone rather then just reiterate label propaganda would go a long way in changing Canadian music for the good.
